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Independent business analysis, market intelligence, and applied AI for organizations seeking greater efficiency, stronger returns, and better decisions.

Channel performance
Search across sources
ChannelCost per saleReturn
Paid search, brand terms$1804 of 4
Referral and repeat customers$954 of 4
Paid search, competitor terms$4103 of 4
Third-party lead provider A$6402 of 4
Social campaigns$7201 of 4
Third-party lead provider B$1,1501 of 4

The answer is usually spread across systems no one has connected

Important decisions rarely depend on a single source.

Performance data sits in accounting, CRM, sales, advertising, vendor, and operational systems. Market evidence sits in public filings, competitor websites, government programs, research, and industry data. Each one reveals part of the picture.

We connect financial, operational, marketing, and market data to reveal opportunities and turn findings into practical improvements.

Business Performance & ROI

Marketing attribution, vendor effectiveness, acquisition costs, sales performance, and operational efficiency.

Market & Competitive Intelligence

Market opportunities, competitors, pricing, customer demand, and growth intelligence.

Strategic Due Diligence

Independent evaluation of investments, technologies, markets, commercial assumptions, and business opportunities.

Applied AI & Automation

Purpose-built analytics, monitoring, research systems, and workflow automation.

Systems built around real decisions

Each system starts with a specific question, workflow, or information problem.
All work

Government Funding Intelligence

A searchable system for identifying and matching funding opportunities across government agencies.

  • Grant discovery
  • Opportunity scoring
  • Semantic search
  • Technology matching
  • Monitoring and alerts
Funding opportunities
Search across sources
OpportunityAgencyFit
Industrial decarbonization pilotsEnergy4 of 4
Advanced materials for grid resilienceEnergy4 of 4
Water reuse and treatment technologiesEnvironment3 of 4
Rural infrastructure modernizationAgriculture2 of 4
Small business innovation researchScience2 of 4
Low-emission freight corridorsTransportation1 of 4
Utility signals
Search across sources
SignalCategoryStrength
Wildfire mitigation plan updatePlanning4 of 4
LiDAR inspection program expansionInspection4 of 4
Vegetation management budget increaseBudget3 of 4
Pole and conductor inspection RFPProcurement3 of 4

Utility Market Intelligence

A research system for finding commercial signals across utility plans, filings, procurement sources, and infrastructure documents.

  • Account research
  • RFP monitoring
  • Competitor identification
  • Infrastructure signals
  • Budget and deployment intelligence
Facility prioritization
Search across sources
FacilityIndicatorPriority
Regional treatment plant, coastal districtCompliance issue4 of 4
Municipal facility, high flow capacityCapacity4 of 4
County plant, growing service populationPopulation3 of 4
Industrial pretreatment facilityOperations2 of 4

Water Infrastructure Intelligence

A system combining public facility, compliance, operational, geographic, and competitive data to identify commercial opportunities.

  • Customer discovery
  • Facility intelligence
  • Compliance data
  • Market mapping
  • Account prioritization
Company screen
Search across sources
CompanySignalScore
Grid storage manufacturerNew federal award4 of 4
Industrial heat developerPatent family growth3 of 4
Water treatment technologyPilot announced3 of 4
Materials recycling companyProgram participation2 of 4

Investment Intelligence

A research workflow connecting companies, government funding, technologies, patents, and public-market signals.

  • Company screening
  • Technology research
  • Funding analysis
  • Investment diligence
  • Market monitoring
Channel performance
Search across sources
ChannelCost per saleReturn
Paid search, brand terms$1804 of 4
Referral and repeat customers$954 of 4
Paid search, competitor terms$4103 of 4
Third-party lead provider A$6402 of 4

Illustrative workflow

Marketing Performance Intelligence

A representative analysis connecting campaign spend, tracked conversions, CRM leads, closed sales, and acquisition costs.

  • Marketing attribution
  • Acquisition cost
  • Vendor effectiveness
  • Sales performance
  • Reporting integrity

The problem often exists between software categories

Many high-value workflows are too specialized for conventional software.

The team ends up stitching together spreadsheets, search engines, databases, analysts, consultants, PDFs, subscriptions, and manual research.

Modern AI makes it possible to build software around the workflow instead.

Traverse designs systems around the decisions your team makes and the sources it trusts.

Useful AI systems still require judgment

A working prototype is only one part of the problem.

Traverse combines AI engineering with research, data, and business context.

Reliable systems depend on knowing:

  • 01which information matters
  • 02where the information comes from
  • 03how it should be structured
  • 04which tools and models fit the task
  • 05how results should be evaluated
  • 06where human review belongs
  • 07how to reduce hallucinations and unsupported conclusions
  • 08how the output fits into an actual business process

Built for leaders making high-stakes decisions

Established Businesses & Multi-location Operators

Measure what marketing, vendors, sales teams, and locations actually return, and find where performance can improve.

Investors & Family Offices

Evaluate technologies, companies, markets, and projects with deeper technical and commercial intelligence.

Climate Tech Founders

Find customers, grants, partners, competitors, and commercialization opportunities.

Corporate Innovation Teams

Scout technologies and evaluate potential partners in emerging markets.

Accelerators & Incubators

Give portfolio companies access to shared research and commercialization infrastructure.

Project Developers & Underwriters

Evaluate technology, markets, offtake, policy, infrastructure, and project assumptions.

Government & Research Organizations

Build research systems around scientific, technical, funding, and commercialization data.

Start with the decision

  1. 01

    Define the question

    What does your team need to know, decide, monitor, or automate?

  2. 02

    Map the information

    Identify the datasets, documents, sources, systems, and human inputs required.

  3. 03

    Design the workflow

    Determine what should be collected, classified, analyzed, ranked, generated, or reviewed.

  4. 04

    Build the system

    Create the software, research workflow, data pipeline, interface, agent, or monitoring system.

  5. 05

    Improve it through use

    Refine the system around the decisions and workflows that matter.

Portrait of Michael Holt

Led by Michael Holt

Michael Holt builds at the intersection of AI, climate, and cybersecurity, turning policy and science into shipped products.

$20M+ managed across federal programs · $275M+ in follow-on capital generated · 30+ startups and institutions supported

Where could your business perform better?

Tell us what you are measuring, evaluating, researching, or doing manually. A focused performance diagnostic is often the right place to start.

Discuss an Opportunity